Responsive web design means that the website created should adapt itself in accordance with the environment based on the screen size, orientation, and platform. In simpler terms, this means that the basic user interface (UI) should be designed in a way that it is readily accepted and viewed on various platforms such as phones, tablets, and desktop computers. There are many advantages of investing in responsive web design such as the integrity and experience of the website gets standardized regardless of the device used to access it. The various users that are available for the business to reach are using different devices to access the internet and from variable geographical locations, so to provide a uniform intended experience to them, responsive web design should be created. Another factor that all marketers and branding experts agree upon is that the standardization and alignment of the brand decisions should exist, which means that a certain logo should appear in the way it is meant to without getting pixelated or distorted on different devices. This logo illustrates the changes in the resolution that could result in pixelation of a logo on a different platform. Money is saved by organizations using responsive web design through bypassing the need of creating different applications for different platforms. Time saved could be used to develop the website further and enhance the experience rather than creating various applications and debugging them. Search engine optimization (SEO) results can also be more pronounced as the cost and time is invested on the promotion of a single website rather than multiple projects running simultaneously and decreasing efficiency.
Any new business considering the development of a website should avail the advantages of responsive web design and allow it to enhance the reach of their business idea to their target clients. Also, the businesses expecting to serve specific clients on a single platform could proactively design a page that could be accessed across various platforms so in future if the need arises; no further action would be required.
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